“BMW Sub-Brand”
BMW’s first series production electric vehicle, the so-called Megacity, will be launched under a “BMW sub-brand” the automaker announced today. Despite the initial confusion that was created by the term “sub-brand” as it suggested that BMW was planning to add a fourth brand in its portfolio, the firm’s Chief Executive Norbert Reithofer cleared things up during a telephone conference with reporters by saying that the all-electric Megacity will be launched under a “BMW sub-brand” comparable to BMW’s M badge. In other words, expect to see something in the likes of ‘E’ or ‘EV’ series.
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